Description

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By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom.

• Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the 'star image' is replaced with the 'star brand'
• Offers the first extensive analysis of stardom in the 'post-studio' era
• Combines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film market
• Draws on an extensive body of research data not previously deployed in film scholarship
• A wide range of star examples are explored including George Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will Smith, and Julia Roberts

About the Author

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Paul McDonald is Chair of Creative Industries at the University of Nottingham. He is the author of The Star System: Hollywood's Production of Popular Identities (2000) and Video and DVD Industries (2007), and co-editor of The Contemporary Hollywood Film Industry (2008).